PORTABLE COFFEE MAKER

Industrial Design Project

Individual Project

In Progress (4 weeks in)

Fall 2017

“How might we use coffee to bring people together while they are both outdoors and out of their comfort zone”

RUGBY & COFFEE

As I reminisced about the rugby matches I had to stand through outside in the rain and snow to watch my brother play, I thought to myself “What’s better than a warm cup of coffee to bring people together on a chilly Sunday at your child’s game?”

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I began to think there was a potential design opportunity for Millennial parents with young children who participate in outdoors sports and activities. I then extended my target market to also includes picnickers, Tailgaters, fishers, campers, vacations, play dates, and other outdoors activities.

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After a survey and some interviews with my target market, I learnt they had concerns and needs I had not thought about quite yet.

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“Brio: Italian for vivacity, liveliness, and wit”

“Small place to hold powder cream and sugar”
“Different cup sizes”
“Easy to use and tastes great” “Battery operated and no need for a power source”

“Spill-proof ”
“Free-standing so no need for a table” “Spot to hold coffee and tea” “Dishwasher safe”
“A caddy for extra cups”